The Reasons Why People Buy Expensive Items
You will find out in this article why people tend to purchase Luxus-Marken (luxury brands) even though there are cheaper options. You may not have thought of this idea before but knowing why may help you make better purchasing decisions.
There have been many studies conducted to find out the answer to this mind-boggling mystery. One study is that of a French philosopher named Pierre Bourdieu that indicated Luxus-Marken as a part of our social conditioning. Luxus-Marken are purchased in order to convey to our peers that we have a different class or distinction among them. For more information about it go here!
These luxurious items have a meaning to each of us. This is for the reason that everything we do even the purchases we make have a symbolic meaning. For example, you may give it as a gift in celebration of your wedding anniversary.
Many believe that luxury items have a longer lifespan than cheaper items. You are paying for the quality of the item itself making it a better option than its cheaper counterparts. To elaborate, you have the freedom to choose between a cheap bag from a luxury bag but with a luxury bag you will be ensured that it would last longer.
Designs from luxury brands are more eye-catching. Fashion conscious individuals are able to make a more distinctive persona wearing luxury brands. You will be the star of the party since you will stand out from the rest and there will be no one else wearing the same items as you are.
The researchers Hudders and Pandelaere claimed that women tend to purchase luxury brands to boost their confidence and status. Another thing that was discovered from their study was the fact that women purchase luxury brands in order for their man not to get stolen. Click here for more details about it.
By purchasing luxury brands, we are able to give ourselves a reward. Through our hard earned money, the luxury items serve as a trophy to those overtime work. Most of us have access to luxury brands since there is the convenience of online shopping. If you have been eyeing a particular item for months, saving for it and enjoying its benefits in the end is worth the price you paid.
You will be ensured that what you will be purchasing is not a fake and is safe for you. An example of this is a lipstick from a well-known company. You will be ensured that it was made from non-hazardous chemicals or materials. This is due to the fact that luxury brands make sure that they perfect the item before releasing it to the market. Cheaper brands may not provide you with this assurance.
Finally, people from different cultures or backgrounds may have varying reasons as to why they prefer to purchase luxury brands. One study indicated that Germans and Italians purchase luxury brands since they value quality standards over prestige. While it was showed that Americans purchase it to have a self-fulfillment.